"A shovel is sexy". How ten volunteers turned an ordinary infantry shovel into a brand for donors

Shovels are the main tool of infantry. There should be a lot of them on the front line. However, at the beginning of the great war it became clear that there were not enough shovels. Even those that are available are of poor quality. Ten female volunteers from the IT company Prom.ua decided to focus their volunteering on them. From an uninteresting, "unsexy" infantry shovel, they created a unique brand called Zubata Lopata. Now, the evil face painted on the blade is well known to soldiers along the entire front line. They are eager to get these shovels.

In three years, the girls have managed to set up the production of durable and convenient tools, raise more than six million hryvnias and send 50,000 shovels to the front.

LIGA.net asked Aliona Krytsuk, the initiator and founder of the Zubata Lopata project, how she and the girls managed to turn an ordinary shovel into a brand and why the military appreciate Zubata Lopata so much.