Opinion
Thriller #12414: how the government failed to communicate the undermining of the anti-corruption system
Ukrainian authorities should change their approach to communication with the public and engage society in discussions on key issues

Yaryna Klyuchkovska
communications expert
- How did you become bankrupt?" asks one character in Hemingway's Fiesta to another.
- In two ways. First, gradually, and then suddenly," he says.
This is what happened to us. We had an independent anti-corruption vertical. Not perfect, of course, but problematic for the government, both this and the previous one.
And they tried to neutralize it in the same two stages - first gradually, then suddenly. But, as events have shown, the attempt failed - among other things, because of the authorities' openly incompetent approach to public communication.
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