Oksana Malychkovych
AI listens: how communications can move from SEO to GEO management
The algorithm does not just scan – it draws conclusions
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Opinion Leader Columns
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Dmytro Korbut
Mortgage in Ukraine: from the desert to the river. What conditions are needed to launch it
Ukraine's mortgage market may revive, but can the new initiatives of the NBU and Ukrfinzhytel create the necessary mechanisms for this?
Viktor Shlinchak
Ukraine needs allies, not partners: a few thoughts after the summit of the "coalition of the willing"
What should we do with the position of those countries that are already saying that they will not fight for us? They are not really ready to fight for themselves either
Yevhen Bulavka
Cognitive warfare as we know it now
While we are focused on countering fakes, Russia is waging a war for the way of thinking
Maxym Zhorin
Why we should not be too happy about the failure of the Russian summer offensive
Despite record losses, the enemy does not plan to stop
Tetiana Mokrenko
How the war is changing the role of corporate social responsibility
Social responsibility has become a marker of business adequacy. It is not just about reputation, but about real impact
Vadym Denysenko
Xi's Benefit. Why there is no new military-political alliance between China and Russia
The main difference between the current situation and the Cold War is the complete lack of willingness of hegemons to fight for their allies
Anton Glazkov
GPT-5 at the service of business: five ways to increase profits with new AI assistant capabilities
In 2025, artificial intelligence is no longer just an automation tool – it is turning into a full-fledged strategic advisor
Kostyantyn Mashovets
Yanukovych was pulled out of mothballs: why there was no coup in Ukraine in 2014
Putin's statement on "coup d'etat" and Yanukovych's "resuscitation" indicate a deep crisis with creativity in the Kremlin
Yegor Chernev
The world is returning to the times of blocs: China's role and implications for Ukraine
In fact, China has launched the process of creating an alternative system of global governance
Tетyana Troshynska
Not only about the term "racism": why the Law on National Memory is important
The war is now legally a natural outcome of Russia's policy, the result of a deliberate denial of the right of Ukrainians to their own state
Yevhen Korf
After the blows: how business, government and partners are restoring Ukraine's energy sector
New funding sources, examples of cooperation and winter strategy
Oleksandr Shcherba
The Kremlin feeds the dragon, that is, the Russian people, with a picture of bloody Ukrainians
That is why the murder of Andriy Parubiy is from the same series as the shelling of peaceful cities
Myroslav Hai
Stalin is turning over in his grave. Sober assessment of the war and our plan of action
Russia is unable not only to capture the whole of Ukraine, but also to control what it has captured. The task of Ukraine and Ukrainians is to survive and keep the state
Serhiy Taran
The crisis in Poland: why Navrotsky played the "Ukrainian card"
For every zloty spent on supporting Ukrainians, Ukrainians pay five times more to the Polish budget
Ilona Khmelova
Do ut des: why Ukraine's EU membership strengthens Europe
For Ukraine, European integration is a path to a space of security and freedom. But there are several areas where this process is mutually beneficial
Valerii Pekar
The enemy thinks it is "nightmarizing" Ukrainians with shelling, but it only strengthens unity
The shelling does not allow Ukrainian society to split into "those who are there" and "those who are here," away from the war
Ihor Lutsenko
Kherson is in a drone cordon. What to do
This danger is coming to all frontline cities
Kirill Sazonov
No water: the occupiers in Donbas are in a quandary
And if they had taught natural history, they would not have blown up the Kakhovka HPP and the problem would have been less severe
Alen Bobrov
The Phoenix Strategy, or How to recover from an information attack
In an era of instant verdicts and viral destruction of reputation, restoring it has become more necessary and difficult than ever
